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Geomarketing at Knowledge Day Vienna

Geomarketing Event - Knowledge Day Vienna 2017

A look back at the austrian platform for exchanging knowledge and innovative solutions in the fields of geomarketing and map-based analysis.

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Geomarketing Event - Knowledge Day Munich 2017

A look back at the Event for map-based analysis and geomarketing.

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Media Planning Uses Geomarketing: An Example

Media planers and marketeers reach their target groups with geomarketing and avoid scatter losses: a practical example.

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Scoring Model for Location Analyses

Scoring models make an objective comparison of the profitability of different locations possible. Location factors are normalized and reference values are determined.

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Challenge Omni-Channel: Geomarketing Supports Retailers

Geomarketing helps to meaningfully analyze customer data and understand customer behavior.

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Location Allocation Models in Location Planning

Location allocation models help retailers optimize the planning of a nationwide branch network.

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With gravity analysis, sales probabilities can be calculated per branch location

Gravity Analysis for Location Planning

Gravity analysis makes location-specific sales forecasts possible based on individual location and attractiveness factors.

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Target Group Analysis and Geomarketing

Target group analysis, customer and prospect insights with geomarketing and mapping allow you to discover buying patterns within your distribution areas.

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Market penetration analysis

Market penetration analysis

WIGeoGIS supports our market penetration analysis. The results show you the relation between your corporate data and market potenzials at a spatial level.

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WebGIS for change management

WebGIS for change management

WebGIS for change management: client base transformed with five times as many new customers

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Adress data of extremely high quality

Geocoding: The demand for precise coordinates

Geomarketing users require ever more precise data. WIGeoGIS has reacted to this current demand with ideally suitable offers.

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 Find the relevant data for your analysis

Find the relevant data for your location analysis

You can statistically check what environmental factors influence the success of a location with a geostatistical correlation analysis.

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Easy data upload for analysis via WebGIS

Data upload for ad hoc analysis via WebGIS

Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.

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Exchanging data between ArcGIS and Excel

GISconnector for Excel

GISconnector for Excel is the only software to offer seamless and dynamic exchange of data and functions between ArcGIS Desktop and Microsoft Excel.

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Mobile GIS enables on-site geomarketing analyses

Mobile GIS: WIGeoWeb for geomarketing on tablets

The WIGeoWeb mobile provides field staff with more flexibility. This mobile GIS enables on-site geomarketing analyses and data acquisition via tablet.

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Geomarketing methods of site optimization

Geomarketing methods of site optimization in retail

With the help of Geomarketing software retail companies analyze existing and potential sites.

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