What’s New at WIGeoGIS

News from the Geomarketing World

Here you will find the latest news about the methods, products and consulting services of WIGeoGIS.

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Batch Geocoding of the Highest Quality

News from Geocoder JoinAddress

More precise data, more functions. The powerful and user-friendly software now offers new practical improvements.

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The New QGIS 3

The New QGIS 3

The universal geomarketing software is now even more powerful: more intuitive user interface, faster processing, many new features.

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Desktop GIS for Specialists

Desktop GIS Software

With QGIS and ArcGIS, WIGeoGIS supports the leading GIS software and adds geomarketing modules.

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geomarketing_event_munich_2018

Geomarketing Event - Knowledge Day Munich 2018 - A Look Back

The next WIGeoGIS Knowledge Day 2019 will take place in Vienna.

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Data on Online Affinity and Online Purchasing Power

Data on Online Affinity and Online Purchasing Power

Data on internet usage are now essential. Retailers can use this data to localize target groups and estimate their market potential in online and brick and mortar retail.

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optimize branch networks with geomarketing

Optimize Branch Networks with Geomarketing

Branch networks can be ideally optimized and reduced with geomarketing. Companies find branch locations for closures, relocations and openings.

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Media Planning Uses Geomarketing: An Example

Media planers and marketeers reach their target groups with geomarketing and avoid scatter losses: a practical example.

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Geomarketing at Knowledge Day Vienna

Geomarketing and Spatial Analytics Event - Knowledge Day Vienna 2017

A look back at the austrian platform for exchanging knowledge and innovative solutions in the fields of geomarketing and map-based analytics.

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Geospatial analytics and location intelligence software in business

Video: Case studies - spatial and location analytics for business

See the highlights of WIGeoGIS geospatial and location analytics event. Learn in this 5 minute video about the advantages of using GIS in business.

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scoring_location_analyses_areas

Scoring Model for Location Analyses

Scoring models make an objective comparison of the profitability of different locations possible. Location factors are normalized and reference values are determined.

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Challenge Omni-Channel: Geomarketing Supports Retailers

Geomarketing helps to meaningfully analyze customer data and understand customer behavior.

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Location Allocation Models in Location Planning

Location allocation models help retailers optimize the planning of a nationwide branch network.

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With gravity analysis, sales probabilities can be calculated per branch location

Gravity Analysis for Location Planning

Gravity analysis makes location-specific sales forecasts possible based on individual location and attractiveness factors.

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Target Group Analysis and Geomarketing

Target group analysis, customer and prospect insights with geomarketing and mapping allow you to discover buying patterns within your distribution areas.

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Market penetration analysis

Market penetration analysis

WIGeoGIS supports our market penetration analysis. The results show you the relation between your corporate data and market potenzials at a spatial level.

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pin maps with address geocoding

Pin Maps - Your Addresses on the Map

Yes, I want to geocode 400 addresses for free! Test the geocoding online, for free with no obligation

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WebGIS for change management

WebGIS for change management

WebGIS for change management: client base transformed with five times as many new customers

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Adress data of extremely high quality

Geocoding: The demand for precise coordinates

Geomarketing users require ever more precise data. WIGeoGIS has reacted to this current demand with ideally suitable offers.

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 Find the relevant data for your analysis

Find the relevant data for your location analysis

You can statistically check what environmental factors influence the success of a location with a geostatistical correlation analysis.

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Easy data upload for analysis via WebGIS

Data upload for ad hoc analysis via WebGIS

Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.

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Exchanging data between ArcGIS and Excel

GISconnector for Excel

GISconnector for Excel is the only software to offer seamless and dynamic exchange of data and functions between ArcGIS Desktop and Microsoft Excel.

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Mobile GIS enables on-site geomarketing analyses

Mobile GIS: WIGeoWeb for geomarketing on tablets

The WIGeoWeb mobile provides field staff with more flexibility. This mobile GIS enables on-site geomarketing analyses and data acquisition via tablet.

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Geomarketing methods of site optimization

Geomarketing methods of site optimization in retail

With the help of Geomarketing software retail companies analyze existing and potential sites.

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Polish market data

DataWise: Market data in Poland

Successful geomarketing analyses are always based on two things: Efficient, user-friendly software and the data processed by that software.

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