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Data on Online Affinity and Online Purchasing Power
Data on internet usage are now essential. Retailers can use this data to localize target groups and estimate their market potential in online and brick and mortar retail.
Optimize Branch Networks with Geomarketing
Branch networks can be ideally optimized and reduced with geomarketing. Companies find branch locations for closures, relocations and openings.
Geomarketing Event - Knowledge Day Munich 2018
The next WIGeoGIS Knowledge Day will take place on June, 7th 2018 in Munich.
Media Planning Uses Geomarketing: An Example
Media planers and marketeers reach their target groups with geomarketing and avoid scatter losses: a practical example.
Geomarketing Event - Knowledge Day Vienna 2017
A look back at the austrian platform for exchanging knowledge and innovative solutions in the fields of geomarketing and map-based analysis.
Scoring Model for Location Analyses
Scoring models make an objective comparison of the profitability of different locations possible. Location factors are normalized and reference values are determined.
Gravity Analysis for Location Planning
Gravity analysis makes location-specific sales forecasts possible based on individual location and attractiveness factors.
Location Allocation Models in Location Planning
Location allocation models help retailers optimize the planning of a nationwide branch network.
Challenge Omni-Channel: Geomarketing Supports Retailers
Geomarketing helps to meaningfully analyze customer data and understand customer behavior.
Target Group Analysis and Geomarketing
Target group analysis, customer and prospect insights with geomarketing and mapping allow you to discover buying patterns within your distribution areas.
Market penetration analysis
WIGeoGIS supports our market penetration analysis. The results show you the relation between your corporate data and market potenzials at a spatial level.
Pin Maps - Your Addresses on the Map
Yes, I want to geocode 400 addresses for free! Test the geocoding online, for free with no obligation
WebGIS for change management
WebGIS for change management: client base transformed with five times as many new customers
Geocoding: The demand for precise coordinates
Geomarketing users require ever more precise data. WIGeoGIS has reacted to this current demand with ideally suitable offers.
Find the relevant data for your location analysis
You can statistically check what environmental factors influence the success of a location with a geostatistical correlation analysis.
Data upload for ad hoc analysis via WebGIS
Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.