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Data on Online Affinity and Online Purchasing Power

Data on Online Affinity and Online Purchasing Power

Data on internet usage are now essential. Retailers can use this data to localize target groups and estimate their market potential in online and brick and mortar retail.

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optimize branch networks with geomarketing

Optimize Branch Networks with Geomarketing

Branch networks can be ideally optimized and reduced with geomarketing. Companies find branch locations for closures, relocations and openings.

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geomarketing_event_munich_2018

Geomarketing Event - Knowledge Day Munich 2018

The next WIGeoGIS Knowledge Day will take place on June, 7th 2018 in Munich.

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Media Planning Uses Geomarketing: An Example

Media planers and marketeers reach their target groups with geomarketing and avoid scatter losses: a practical example.

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Geomarketing at Knowledge Day Vienna

Geomarketing Event - Knowledge Day Vienna 2017

A look back at the austrian platform for exchanging knowledge and innovative solutions in the fields of geomarketing and map-based analysis.

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scoring_location_analyses_areas

Scoring Model for Location Analyses

Scoring models make an objective comparison of the profitability of different locations possible. Location factors are normalized and reference values are determined.

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With gravity analysis, sales probabilities can be calculated per branch location

Gravity Analysis for Location Planning

Gravity analysis makes location-specific sales forecasts possible based on individual location and attractiveness factors.

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Location Allocation Models in Location Planning

Location allocation models help retailers optimize the planning of a nationwide branch network.

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Challenge Omni-Channel: Geomarketing Supports Retailers

Geomarketing helps to meaningfully analyze customer data and understand customer behavior.

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target_groups_geomarketing

Target Group Analysis and Geomarketing

Target group analysis, customer and prospect insights with geomarketing and mapping allow you to discover buying patterns within your distribution areas.

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Market penetration analysis

Market penetration analysis

WIGeoGIS supports our market penetration analysis. The results show you the relation between your corporate data and market potenzials at a spatial level.

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pin maps with address geocoding

Pin Maps - Your Addresses on the Map

Yes, I want to geocode 400 addresses for free! Test the geocoding online, for free with no obligation

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WebGIS for change management

WebGIS for change management

WebGIS for change management: client base transformed with five times as many new customers

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Adress data of extremely high quality

Geocoding: The demand for precise coordinates

Geomarketing users require ever more precise data. WIGeoGIS has reacted to this current demand with ideally suitable offers.

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 Find the relevant data for your analysis

Find the relevant data for your location analysis

You can statistically check what environmental factors influence the success of a location with a geostatistical correlation analysis.

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Easy data upload for analysis via WebGIS

Data upload for ad hoc analysis via WebGIS

Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.

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