News and Trends in Geomarketing and GIS
Here you will find the latest news about the methods, products and consulting services of WIGeoGIS.
Demographics Austria 2025/2026
WIGeoGIS delivers demographic data of Austria - population, age, purchasing power, as well as hundreds of other characteristics.
Demographics Germany 2025/2026
Demographics Germany - population, age, purchasing power. And whatever else you want to know. WIGeoGIS is your specialist for demographic data.
Power BI Visual for Territory Planning
Our visual displays your planning from SalesNet directly in Power BI. Visualize and analyze your KPIs in current structures in the dashboard. You can even keep all the data on your own servers upon request.
How do companies use the JoinAddress Geocoder API – locally or online?
Our experts Renate Dumberger and Harald Meier explain how to optimally integrate geocoding into your business processes.
Automate Your Geomarketing Analyses with WebGIS-Tasks
With the Taskbox, you can automate analyses – preconfigured, efficient, and using proven geo-methods. WebGIS-Tasks are available for WIGeoLocation and WIGeoWeb!
How Quality Data Helps You Make Better Strategic Decisions
The true value of data can only be harnessed if it is maintained, processed, combined, and analyzed. Only then does it provide a basis for sound strategic decisions that mitigate business risks.
Five Geomarketing Trends in Retail
Retail is undergoing changes unlike any other industry. This is reflected in current geomarketing trends in retail.
Geo AI: Artificial Intelligence in Geoanalytics
In an interview, University Professor Johannes Scholz reveals how artificial intelligence is being used in geoanalytics, its areas of application, and where the hurdles lie.
What are the advantages of QGIS software?
QGIS is the basis for geo-analytics on desktop systems. With a wide range of functions, open source software is the right choice for numerous applications.
ArcGIS versus QGIS: Which DesktopGIS comes out on top in a direct comparison?
Andreas Marth compares the two leading GIS systems in terms of costs, user-friendliness, data formats, visualization and analysis options. He has a clear favorite!
Customer Journey Data Germany
The data provides insights into the interaction and purchasing behavior of German consumers. Most importantly, it tells you WHERE and how can you reach your target groups.
QGIS for Businesses? An Interview with GIS Expert Josef Mayer
QGIS is an open source GIS software that also provides maximum value to businesses for geomarketing analytics. QGIS expert Josef Mayer explains why in an interview.
Geomarketing Helps Omnichannel Retail
Geomarketing helps identify touchpoints and effectively implement sales measures.
Demographic Market Data for Germany
Population statistics, age groups, and over 600 variables – available at multiple geographic levels. Updated annually.
Create Sales Forecasts with the Location Analysis Tool WIGeoLocation
Create sales forecasts for existing and planned locations with the location analysis tool and make well-founded location decisions.
Top Reporting with WebGIS Software
Create complex reports for any region in just 2 steps with the new version of our WIGeoWeb software.
Perform a Location Assessment Using a Gravity Analysis
Gravity analysis provides a well-founded basis for your location assessment and sales forecasts.
Calculate Cannibalization Rate Using Overlay Analysis in QGIS
QGIS plugin makes the cannibalization of two or more locations visible and shows how much business they are taking away from each other.
Artificial Intelligence and GIS
Artificial Intelligence in geomarketing gets even more out of location analyses and sales forecasts, now and in the future. Find out more in this WIGeoGIS expert interview.
Location Analysis with Artificial Intelligence
Three years of development went into WIGeo Location Atlas, taking location analysis to a new level. With this new product, you can find the most attractive areas for your location more quickly than ever before.
Integrating Internal Geodata in GIS
WIGeoGIS experts Andreas Marth and Michael Steigemann answer questions about data integration in GIS in the following interview. You gain transparency and get the added value from your data.
Dealer Network Development in Geomarketing
WebGIS software supports dealer network development: You analyze your market, find potential areas, define dealer areas and thus create the basis for operational measures.
Market Analysis & the Power of Maps
In an interview, the CTO of WIGeoGIS gives an overview of areas of application and trends for GIS and WebGIS based analysis tools and digital maps: “The power of maps for market analysis is often underestimated!”
WIGeoWeb 5.2 – Even More Flexibility & Clarity in Data Analysis
With the new 5.2 release, you can work even more flexibly and individually. Check out the overview of the new highlights or test the latest features and software yourself for free and with no obligation!
Make an Interactive Map
With WIGeoWeb, you can display your company on the map. Interactive and worldwide. Customers, sales areas, sales - everything at a glance.
Analyze Data with WIGeoWeb
With WebGIS, you can analyze data intuitively and get understandable results. The georeference reveals information that traditional tools can not show you.
Capture data faster with maps
The brain processes images 60,000 times faster than text. Spreadsheets can not even compete. Take the video self-test and learn more!
An Interview with Geodata Experts
WIGeoGIS experts Norbert Hackner-Jaklin and Martin Ortner answer current questions about geodata. What is the benefit of combining geodata with company data?
Analyze Market Penetration
With geomarketing you can find potential customers, turnover and sales! Compare your company key data with current market data on a small scale.
White Spot Analysis: Detecting White Spots
White spot analysis, the key to your potential regions! Be it for branches networks, retailers or sales. You can easily identify the best places for your business!
Territory Planning for Sales, Service, and Field Operations
From analyzing the status quo to designing the ideal territory structure – fast, data-based, and practical. WIGeoGIS is your trusted consulting partner.
Business Development and Geomarketing
Identify market and customer potential, open up business areas, develop sales networks: Geomarketing analysis tools are ideal for a wide variety of business development tasks.
WIGeoWeb 5.1: Even More Practical & Quicker for Your Everyday Analyses
With the new release, you can work even more efficiently and quickly. The highlights of the WebGIS at a glance.
Display Customers on a Map
With the online tool, WIGeoWeb, you can easily display your customers on a map. You can also use the customer map tool to, among other things, filter, categorize and segment your customers.
Customer Analysis with WebGIS
With WIGeoWeb you can analyze, segment and visualize your customers on a map: online, clearly, well-founded and without a large IT project.
Cloud GIS - Software as a Service by WIGeoGIS
WebGIS solutions as Software as a Service (SaaS) are convenient, topical and cloud-based. The price to performance ratio is perfect!
Geocode Plugin for QGIS - Simple, Fast, Flexible
Geocoding in QGIS with our plugin! Process, check and correct worldwide addresses. Request our geocode plugin, select the number of geocoding credits you want and get started.
Discover the Potential of Location Intelligence
With Location Intelligence, you analyze your data spatially and visualize it on a digital map. This helps you to make smart strategic and business decisions.
MapPoint Alternative
Microsoft MapPoint has been discontinued. WIGeoGIS offers you the best alternatives to Microsoft MapPoint. We provide custom cutting-edge WebGIS and mapping software.
Data for Business Analysts and Data Scientists
For meaningful analyses, data must be up-to-date, high quality and at the spatial level that is optimal for you. We will find this data for you and deliver it in the desired format suitable for your BI and analysis software.
Location Analysis with Location-Allocation Models
On the basis of location-allocation analyses, you will achieve the best possible branch and retail network with an optimal location-customer allocation.
Scoring Model for Location Analyses
Scoring analyses are ideal for evaluating locations quickly and clearly. They are also perfect for comparing multiple locations at once.
WebGIS - Enter, edit and visualize data
Enter, process and visualize data - WIGeoWeb is ideal for it all. You always have up-to-date and accurate data. You can create point data, line data and areas automatically and manually in WebGIS.
Gravity Analysis Software
Do you need a location assessment for stores but you have no expertise in GIS systems? Reliable sales forecasts are also possible without expert knowledge
Target Group Analysis and Geomarketing
Target group analysis with geomarketing reveals regional potential and its distribution.
Reporting Tool and KPI Reports in WebGIS
WIGeoWeb is ideal as a reporting tool that can be viewed interactively on a PC or tablet, or as standard reports via email and print. Manage your KPIs and support operational action.
Data upload for ad hoc analysis via WebGIS
Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.
Successfully Manage WebGIS
The WIGeoWeb CMS makes the administration of WebGIS easy. User management, the configuration of functions for individual data layers and the presentation of geodata are all easily controlled using your web browser.
WIGeoGIS: Request a FREE Live Demo!
- FREE Live-Demo* of GIS Software
- Non-binding, without further obligations
- Online presentation via video call
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