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Geomarketing Event - Knowledge Day Munich 2017
A Look Back at the Event for Map-based Analysis and Geomarketing
Media Planning Uses Geomarketing: An Example
Media planers and marketeers reach their target groups with geomarketing and avoid scatter losses: a practical example.
Scoring Model for Location Analyses
Scoring models make an objective comparison of the profitability of different locations possible. Location factors are normalized and reference values are determined.
Challenge Omni-Channel: Geomarketing Supports Retailers
Geomarketing helps to meaningfully analyze customer data and understand customer behavior.
Location Allocation Models in Location Planning
Location allocation models help retailers optimize the planning of a nationwide branch network.
Gravity Analysis for Location Planning
Gravity analysis makes location-specific sales forecasts possible based on individual location and attractiveness factors.
Target Group Analysis and Geomarketing
Target group analysis, customer and prospect insights with geomarketing and mapping allow you to discover buying patterns within your distribution areas.
Market penetration analysis
WIGeoGIS supports our market penetration analysis. The results show you the relation between your corporate data and market potenzials at a spatial level.
WebGIS for change management
WebGIS for change management: client base transformed with five times as many new customers
Geocoding: The demand for precise coordinates
Geomarketing users require ever more precise data. WIGeoGIS has reacted to this current demand with ideally suitable offers.
Find the relevant data for your location analysis
You can statistically check what environmental factors influence the success of a location with a geostatistical correlation analysis.
Data upload for ad hoc analysis via WebGIS
Immediate integration of data needed for ad hoc analyses using WebGIS has been a tedious exercise to date. This is now facilitated with WIGeoWeb.
GISconnector for Excel
GISconnector for Excel is the only software to offer seamless and dynamic exchange of data and functions between ArcGIS Desktop and Microsoft Excel.
Mobile GIS: WIGeoWeb for geomarketing on tablets
The WIGeoWeb mobile provides field staff with more flexibility. This mobile GIS enables on-site geomarketing analyses and data acquisition via tablet.
Geomarketing methods of site optimization in retail
With the help of Geomarketing software retail companies analyze existing and potential sites.
DataWise: Market data in Poland
Successful geomarketing analyses are always based on two things: Efficient, user-friendly software and the data processed by that software.
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