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GIS = Geo Information System
In short, this is a software that processes spatial data. Although visualizing data on a map is the cornerstone of the software, it is only the basis for the extensive range of analyses and questions that can subsequently be answered with the help of Geomarketing. GIS software will help you make the right decisions for the success of your company!
Why does geomarketing work so well?
80% of all company data has a spatial reference. This potential is often neglected. Use it! Viewing data spatially allows you to see connections that would otherwise remain hidden.
With geomarketing you can:
- Analyze market penetration
- Identify target groups
- Optimize media planning and sales
- Answer every question concerining locations (branches) objectively and rationally
Because location is one of the success factors when it comes to branch locations and market potential.
The Right Software
Determining which software is best for your organization depends on a number of factors such as what exactly you want to do with it, how many people should work with it etc. We offer products for every application and help you choose the right one.
If you have standardized, repetitive questions that are to be processed by a broad group of employees without special geomarketing know-how, the best solution is a WebGIS software. The advantages:
- Easy to use
- Easy to learn
- Can be used at every computer / workplace in the company via a web browser
- Can also be used on the go with a tablet
On the other hand, if you have one or more geomarketing experts in your company, then a desktop geomarketing software may be the best solution. This software allows you to
- answer complex questions
- individually and highly flexibly
- using advanced geographic techniques
More about “Choosing the Right Software?”: Geomarketing Checklist
The Perfect Implementation
Once you have decided on the right software, we will assist you with the technical implementation and train your employees. If required, we will gladly take over the operation of your software.
Here is an overview of our products:
WebGIS for Geomarketing - WIGeoWeb
Geomarketing analysis for your browser. WIGeoWeb is our powerful WebGIS software for regional market analysis.
WebGIS software for location analysis
WIGeoLocation is the modern WebGIS software for location analysis. Your location report in just 3 minutes.
Geomarketing software for specialists - WIGeo QGIS
With WIGeo QGIS we provide advanced user with extensions for QGIS, professional service and QGIS commercial support. This is the perfect basis for your geomarketing and business mapping.
Geocoding Software JoinAddress
Geocoding is the basis for geomarketing. The geocoder JoinAddress geocodes GPS exact addresses on the web or as an in-house geocoding software.
The Advantages of Using GIS for Data Analytics
Prof. Dr. Petra Staufer-Steinnocher from the Vienna University of Economics and Business and Nato Klems from CLAAS give a brief overview of the key advantages of data analysis with geomarketing software in a video interview.
Ask the Boss.
“I will be happy to discuss all your specific needs. I have been working with GIS and geomarketing for almost 30 years. We offer products and web services that you can use right away. That is sustainable and affordable.”
Chief Technical Officer
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