WebGIS software for geomarketing - WIGeoWeb

WIGeoWeb - Maps Make Your Business Better

The WebGIS software takes your analyses to the next level, telling you more about your customers, potential, revenue, territory plans and more.

  • Easily visualize data on interactive maps
  • Spatial analysis that is intuitive for everyone
  • Standardized reports
  • Available 24/7 in the cloud

“Until now, we could only export the data as a list or table, which is too abstract in practice. Only with the help of spatial representation can we quickly draw the right conclusions.”

Jürgen Luhn, Head of Real Estate Process Management & 2nd Level Controls, Unicredit Bank Austria

Test our WIGeoWeb geomarketing software for 30 days for free with no obligation! The trial period ends automatically with no cancellation needed.

WIGeoLocation - Location Analysis Software

The 3-step analysis takes you from address search to a complete location report in just 3 minutes.

  • Integration of your company data
  • Avoid unnecessary on-site appointments
  • All the relevant information at a glance
  • Access 24/7 with just your web browser

WebGIS software for geomarketing - WIGeoLocation

“Location continues to be a key factor for sustainable success in the retail business. With WIGeoLocation, we can offer our member companies very professional, high-quality consultation concerning questions about location.”

Gregor Bernhart, Head of the Board of Management of ANWR GROUP

Location analysis in just 3 minutes! Test the location analysis software WIGeoLocation for free with no obligation.

How Your Company Can Benefit from WIGeoGIS Products

Find out more about the business areas where companies are successfully using our WebGIS software to work with data and maps.

Location Analysis

Location Analysis

WIGeoGIS supports your location analysis with extensive consulting know-how and geomarketing software. This allows you to efficiently assess your branch and retail networks.

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Market Analysis Tool - WebGIS

Market Analysis Tool

How to successfully perform 6 different analyses. Anyone who does business, must know their market. WIGeoWeb helps to answer the question of "WHERE?"

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Sales Territory Planning

Sales Territory Planning

You want to plan, evaluate and divide sales territories for your sales representatives? Here are the key reasons why geomarketing software makes sales and territory planning more efficient.

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“We look at our locations with WIGeoGIS, we look at our market potential, we look at the catchment areas. WIGeoGIS helped us to define our catchment areas for the very first time. We asked: What should our catchment areas look like? How do we reach our customers?”

Margit Neumeier, ERSTE Bank

Your direct line to us: Do you have any questions? Would you like to try geoanalysis with WebGIS for free?

These Companies Rely on WebGIS Software and Solutions from WIGeoGIS

More Case Studies

Case Study Lotto BW - Location Analyses with WIGeoGIS Software

Case Study: Lotto Baden-Württemberg

Lotto Baden-Württemberg relies on the geo tool WIGeoLocation and data from WIGeoGIS for location analyses and location planning. This allows the betting provider to successfully further develop its network of locations.

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WebGIS case study CLAAS: Harvester

Case Study WebGIS: This is how CLAAS uses WIGeoWeb

Potential analysis, market analysis and territory management all with one WebGIS! Yes! CLAAS has been using its own WIGeoGIS WebGIS to answer many questions since 2014.

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Strategic Retailer Network Planning at hagebau

Strategic Retailer Network Planning – Example hagebau

WIGeoLocation, the geo and location analysis tool, provides support for real estate valuation, location development and sales area optimization

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WIGeoGIS Market Data - Population, Purchasing Power and More...

Market data, in addition to your own company data, is the fuel that drives your business analysis.

We are your specialists for market data (demographics, purchasing power, etc.) on numerous levels worldwide

The Market Data You Need

The range of market data available is large and varied. We have an overview and will help you make the right selection. To make sure you get the best, and at the best price.

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Worldwide purchasing power data

Purchasing power data - Knowing where people are consuming

Purchasing power data provides information about the level of prosperity and willingness to consume. We offer purchasing power data according to product and people groups at the ZIP Code level and smaller scales.

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Road data for GIS software, navigation and telematics

Road Data for Your Software

Road Data from TomTom is available worldwide and uses a standardized structure. This geodata is of the highest quality: proven, standardized, current and customizable.

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Optimise costs

“Choosing the right data is also a cost factor. The licensing models of the individual market data providers are very diverse and different. Depending on the requirements of the project, prices may differ for the same data quality. The difference may be up to 50 percent. We make sure that you get the best price.”

Marc Urner, WIGeoGIS Senior, Consultant

WIGeoGIS - Your specialist for demographic data. We know the market and provide independent consultation.

Why Geomarketing?

Geomarketing analyses show potentials, weaknesses, target groups and competitor activities from a spatial perspective. Geomarketing is always about the question of “Where”.

You do not have to be an expert in geomarketing since user-friendly, WebGIS software makes working with the complex methods easy. This means a broad group of users can easily operate the systems. Web-based geomarketing software is also often less expensive than desktop GIS for experts. This makes it possible for medium-sized companies to also invest in a geomarketing tool.

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Geomarketing analyses with WebGIS software

Optimize Business Processes

Geomarketing optimizes processes and accelerates decisions with clear facts.

The spatial viewpoint reveals relationships that remain hidden without geographical analysis. Geomarketing displays this information clearly and understandably on digital maps. Information can thus be interpreted quickly and intuitively.

Modern WebGIS Software

With our intuitive WebGIS software, WIGeoWeb, geomarketing analyses are no longer just a topic for GIS experts, but employees from every department can use geographical analyses.

We help you to optimize your processes and face the challenge of always being one step ahead of the competition.

The Question of “WHERE”

  • Where can I find new potential?
  • Where are locations with strong prospects for success?
  • Where can I close branches without losing customers?
  • Where am I reaching my sales goals and where am I falling short?
  • Where do my best customers live?
  • Where do I need to improve sales?

More Benefits of Geomarketing

Data Analysis: Are maps superior to spreadsheets?

WebGIS users know that they can display data on maps much faster and more clearly than in spreadsheets. One study wanted to empirically prove the effect and found that compared to spreadsheets, maps save 59% more time and result in 40% fewer errors in decision making. You too can take advantage of this simple fact!

See WHY →

More benefits of WIGeoGIS - geocoding, data integration and GIS software for experts

Automated Data Integration in GIS Software

Optimized data integration with automated ETL processes is necessary for data-driven analysis. WIGeoGIS can do all of that and more! Your Benefits:

  • Data integration saves time and leads to fewer errors
  • Departments and software systems work better together
  • The value of your data and analyses increases

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Top-Quality Address Geocoding

JoinAddress is a modern geocoding tool that is just as popular with small businesses as it is with large corporations. The geocoder enriches global addresses with exact coordinates. Test JoinAddress for free and with no obligation. You can geocode 400 addresses for free. The trial period ends automatically.

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For GIS Experts - QGIS Software for Geomarketing

QGIS is the right decision for your GIS software with all the advantages of open source software. WIGeoGIS offers a solution package based on QGIS with extended functions developed especially for companies, as well as technical and professional support to meet your specific needs. Solve complex issues individually and highly flexibly at the expert workstation.

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Instant Online Geocoding with JoinAddress! 400 addresses free of charge, non-binding, no cancellation necessary.

WIGeoGIS: Request a free initial consultation

  • FREE initial consultation
  • Non-binding, without further obligations
  • By telephone or video call

Do you want to know more about WIGeoGIS products* and consulting? I will gladly support you. Please contact me!

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* The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.


  • Is the WebGIS software WIGeoWeb suitable for analyses in every spatial unit and country?

    Yes! Your data is displayed on interactive maps in any spatial unit you wish. They can be different countries, political divisions, service or sales territories, ZIP Codes, POS catchment areas, core markets, etc. KPIs from different systems are integrated via automated interfaces. Performing a data-driven analysis and visualizing the results on a map has never been easier.

  • Is WIGeoLocation a cloud service?

    Yes, WIGeoLocation is a web-based software for location analysis. The software is based on a product from WIGeoGIS that allows you to perform online analyses of locations and the associated catchment areas. The tool can be used as software as a service. We are also happy to install the software at your company.

  • What alternative solutions does WIGeoGIS offer for location analysis?

    WIGeoGIS supports you in the location analysis with many years of know-how and offers three approaches:

    1. A full-service solution in which WIGeoGIS performs all the analyses for you and provides you with the results, also digitally if you wish.
    2. You can use WIGeoLocation as a WebGIS to perform your own location analyses. WIGeoLocation guides you to a custom location report in just 3 easy steps.
    3. WIGeoGIS provides you with an expert GIS system including the necessary market data and trains you and your team as part of an individual training course.

  • Why should I use GIS software for my sales territory planning?

    The geographical representation of your company including your customers, regional sales representatives and business locations gives you a good overview of your current situation and where improvements can be made. Good area planning should include all the critical success factors such as accessibility, where the sales representatives live, sales potential, etc. These factors compete with each other and need to be fine-tuned, a complex task that the algorithm of an area planning software handles differently than a human! Another advantage is that you can go over different scenarios with little effort.

  • What are the areas of application of regional market data?

    Market data such as purchasing power or demographic variables are used in different areas of the company: business development, strategic planning, sales, expansion, marketing and so on. In addition to the analysis of target group density, regional market data is suitable for location assessment, branch network management, retail network planning, expansion planning and sales territory planning.

  • What makes WIGeoWeb reporting stand out from other solutions?

    The basis for all WIGeoWeb analyses is spatial data, or WHERE. Analysis, reporting and the calculation of key figures for your chosen area are processed and displayed on a map. You can see at a glance how and in which areas your key figures (KPIs) are developing.

  • What does WIGeoGIS offer in geomarketing?

    It has been 30 years since WIGeoGIS made geomarketing, i.e. the use of company data and market data in geographic information systems (GIS), a core competence of the company. In the meantime, hundreds of solutions are in use in Europe, which are convincing on a daily basis. In our case studies you will find concrete application scenarios.