Demographics for Germany 2026/2027
Population, age, purchasing power. And whatever else you want to know. WIGeoGIS is your specialist for demographic data. Since the world changes quickly, we update our data annually. To ensure your market analyses deliver perfect results!
Only Up-to-Date Data is Good Data
It makes sense: whether it is a good meal or a market analysis; what you get out can only be as good as the ingredients you put in.
In our fast-paced world, only up-to-date data is good data. Land is rezoned for development, migration leads to an increase in the number of inhabitants in cities, while it declines in rural areas. And already the data is different.
For this reason, we at WIGeoGIS continually ensure the data that we process for you is up-to-date. This is ensured by standardised workflows and a quality assurance process. Demographics for Germany - our latest update is available!
Up-to-date Demographics for 2026/2027 now available! Request your test data for Germany for free and without any obligations!
Did you know, ...?
- …that the municipality of Grünwald near Munich has the highest purchasing power for bicycles and accessories?
- …that the proportion of people living alone is particularly high in Regensburg?
- …that the city of Eschborn has an relatively high number of motor vehicles per capita?
- …that the city of Leipzig has the highest renter quota in Germany?
- …that Königstein im Taunus has a very high contribution rate for employer-sponsored retirement plans?
These and many more questions can be answered with our up-to-date demographics.
Demographics Germany - Over 100 Attributes Updated Every Year
Visualized on maps, you can see the answers at a glance! Here are a few examples.
Where is the proportion of LOHAS (Lifestyle of Health and Sustainability) particularly high?
The term LOHAS (Lifestyle of Health and Sustainability) describes people who value a sustainable and healthy lifestyle. This target group is happy to spend their money on high-quality products.
Municipalities with a particularly high proportion of LOHAS households are shown on the map.
Where is purchasing power the highest?
Purchasing power is one of the central analysis indicators in geomarketing. Municipalities with a particularly high purchasing power index are shown on the map. The national average in Germany is 100.
If you require an analysis that is even more precise, market data can be used in the small-scale unit of GEOmarkets.
Where is the inflow of purchasing power particularly high?
The map shows municipalities with 30,000 or more inhabitants where retail centrality is particularly high.
These municipalities have a supply function for their surrounding area and thus purchasing power flows in from the surrounding area.
Try it out now! Request your test access to Demographics for Germany today for free with no obligation.
Where do family-oriented people live?
The map shows the geographic distribution of people who can be described as particularly family-oriented. It depicts regions ranging from low to high average values.
The basis for the map is the AZ Market Grid, which captures people’s attitudes toward life and their values.
Where in the city of Cologne is the proportion of DINKS (Double Income No Kids) particularly high?
DINKS (Double Income No Kids) describes couples who both work full-time and do not yet have children or do not want to have children. As a result, they usually have a high household income. They are either married or live together in a marriage-like relationship.
As an example, the map shows areas in the small-scale unit of GEOmarkets in the city of Cologne. Areas are shown with a high proportion of DINKS.
Create Market Analyses with Up-to-Date Data
With market analyses, you can support your decisions in sales, marketing, controlling and expansion.
WIGeoGIS is your specialist for every conceivable demographic data. A single source for different providers offering the best price performance ratio in every granularity. We will help you decide which spatial level is right for you.
We will also provide you with the suitable WebGIS software for your analyses.
Demographics Germany: Test now free of charge and without obligation!
- Test data* on demographics, purchasing power or other characteristics
- Non-binding, free test
- Test ends automatically without cancellation
- Receive test data* as Excel or shape file
I will gladly support you, also by telephone.
* Information about the free test data: Selected test data for Germany is available for districts in Munich and the surrounding areas. The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.
Demographic Data You Need
The range of Demographics available is large and varied. We have an overview and will help you make the right selection. To make sure you get the best, and at the best price.
Regional Demographics in Geographic Grid Cells Germany
The AZ Germany-Raster includes regional market data for Germany in geographic grid - always equal areas of 100 x 100 m up to areas of 10 x 10 km.
GEOmarkets: Regional Demographics for Germany
GEOmarkets are ideal for small-scale market analyses. They comprise an average of 300 households and take ZIP codes and municipal borders into account.
Purchasing power data - Knowing where people are consuming
Purchasing power data provides information about the level of prosperity and willingness to consume. We offer purchasing power data according to product and people groups at the ZIP Code level and smaller scales.