Market Data for Germany 2019
Population, age, purchasing power. And whatever else you want to know. WIGeoGIS is your specialist for demographic data. Since the world changes quickly, we update our data annually. To ensure your market analyses deliver perfect results!
Only Up-to-Date Data is Good Data
It makes sense: whether it is a good meal or a market analysis; what you get out can only be as good as the ingredients you put in.
In our fast-paced world, only up-to-date data is good data. Land is rezoned for development, migration leads to an increase in the number of inhabitants in cities, while it declines in rural areas. And already the data is different.
For this reason, we at WIGeoGIS continually ensure the data that we process for you is up-to-date. This is done through standardized workflows and a quality assurance process. Our annual update has just finished!
5 Questions That You Can Answer with Our Current Market Data
Paul Höhn, a geography student in the 6th semester, who is currently doing an internship with us, has put together a few highlights from our freshly updated market data. They show you which kind of questions can be answered.
✔ Are there strong differences in retail sales in different German cities?
✔ Have the new federal states already caught up in terms of purchasing power?
✔ Where do the most elderly people live in Germany?
✔ Where are the most Christians?
✔ How many inhabitants has Berlin gained since 2015?
The Answers: A Map Says More Than 1000 Tables!
Results are very easy to interpret when geomarketing data is visualized on digital maps: A glance is all it takes.
For all maps shown, yellow is low, green is medium and blue is high.
Berlin is the Leader in Retail
Retail sales in Berlin are almost twice as high as in Munich and three times higher than in Cologne.
Purchasing Power: Old Federal States in the Lead
Purchasing power in Germany is illustrated with the help of an index. It becomes clearly visible that the purchasing power in the old federal states is higher than in the new ones. Especially in and around the big cities, purchasing power is above average.
More Elderly People in the East of Germany
The map divides Germany into a 10x10 km grid and displays the percentage of people over 65 in Germany. It becomes apparent that this percentage is higher in the entire east of the country than in the rest of the country. Incidentally, most of the young people (not shown here) live in western and southern Germany.
Most Christians in Lower Bavaria
The map shows Germany in a 5x5 km grid and shows an index value for each grid cell, indicating how religious the people living there are. The index value is based on Christian statements and beliefs. You can see that especially in Lower Bavaria, people are still very religious.
Berlin Has 5 Percent More Inhabitants Since 2015
The change in population from 2015 to 2019 is shown in percent. It is noticeable that most major cities and their surrounding areas have gained residents, while many rural-peripheral communities are characterized by emigration. The strongest growth is in Berlin, with over 5 percent.
Create Market Analyses with Up-to-Date Data
WIGeoGIS is your specialist for every conceivable demographic data. A single source for different providers offering the best price performance ratio in every granularity. We will help you decide which spatial level is right for you.
We will also provide you with the suitable WebGIS software for your analyses.
The Market Data You Need
The range of market data available is large and varied. We have an overview and will help you make the right selection. To make sure you get the best, and at the best price.
Regional Market Data in Geographic Grid Cells Germany
The AZ Germany-Raster includes regional market data for Germany in geographic grid - always equal areas of 100 x 100 m up to areas of 10 x 10 km.
GEOmarkets: Regional Market Data for Germany
GEOmarkets are ideal for small-scale market analyses. They comprise an average of 300 households and take ZIP codes and municipal borders into account.
Purchasing Power Data
Purchasing power data is reliable market data for companies that sell consumer products to end users. Purchasing power data is used in numerous geomarketing analyses.