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Socio-demographic data: characteristics of the population in spatial units such as ZIP Codes, municipalities or smaller units

People Speak of Market Data and Mean Socio-Demography

Socio-demography describes the characteristics of a population, the consumers, in defined spatial units such as ZIP Codes, municipalities or raster cells. People often also speak of market data. By far the most frequently requested key figures are population structure (population), age and purchasing power. But there are hundreds of other characteristics and millions of useful data records.

For Which Analyses Do I Need Market Data?

Market data, in addition to your proprietary data, is the basic ingredient for your business analysis. It is like having a good meal: you obviously need the right recipe and cooking utensils. But only if you use quality ingredients, will you be able to make a gourmet meal.

You need market data for analyses in sales, marketing, controlling and expansion:

Request test data for free and without any obligations!

How Do You Recognize Good Market Data?

  • Good data is updated regularly.
  • It is consistent internally, e.g. if you add up all the percentages they equal 100.
  • The sources are known and it is transparent how the data is collected.
  • Last but not least is of course the competence and reliability of the market data provider who collects and processes the data.

Characteristics of good market data

WIGeoGIS - your specialist for demographic data. We know the market and provide independent consultation.

Which Market Data Can I Rely On?

“A common mistake when getting started with market analysis is using as much data as possible”, explains Nadja Nenkova-Aslan, WIGeoGIS Consultant, based on her many years of experience. That is not always an effective approach. If the data used is too finely granular, the result may be watered down. So the trick is to choose exactly the right data.

  • Which spatial unit is the right one?
  • Do I need small-sized, raster cells in a fixed size, or is it enough to analyze the data at a ZIP Code level?

Ideally, you have a partner who knows the current range of market data in detail and knows where methodological differences need to be considered. WIGeoGIS helps you make the right selection, from the content to the up-to-dateness all the way to the compatibility with your own data.

Cost Optimization

“Choosing the right data is also a cost factor”, adds Simon Lühr. “The licensing models of the individual market data providers are very diverse and different. Depending on the requirements of the project, prices may differ for the same data quality. The difference may be up to 50 percent. We make sure that you get the best price.”

Take Advantage of Our Competence and Experience

  • We are your specialist for market data. Your well-stocked retailer with the best advice.
  • We have been in the market for over 25 years, are always in touch with the times and are constantly expanding our portfolio with innovative products.
  • We always find the best price-performance ratio for you!
  • We are independent and committed to the success of our customers.
  • With us as your partner, you get everything from a single source.

Which Market Data are You Looking For?

With us, you receive regional market data for the German-speaking countries as well as international market data.

Market data for Germany: population, age, purchasing power and more

Regional Market Data for Germany

Based on ZIP Codes and municipal boundaries or small-scale geographical grids in fixed sizes: Depending on your requirements, we will provide you with every imaginable socio-demographic characteristic for Germany.

Learn more

Market data for Austria: population, age, stages of life, purchasing power and more

Regional Market Data for Austria

WIGeoGIS integrates data from Statistics Austria into the basic geomarketing data products ArcAustria, updated annually. Thus you have access to the highest-quality market data for Austria. At every spatial level.

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International market data - WIGeoGIS offers a broad portfolio of demographic characteristics

International Market Data

Even if you need international market data, be it global or regional, we offer a broad portfolio of demographic characteristics. Either through Open Data or our extensive partner network. Everything is possible! Contact us!

Send request

Simply contact us!

“Tell me what you are looking for. And we will find you the best offer.”


Wolf GRAF

Chief Marketing Officer

wg@wigeogis.com

+43 1 7151987 16

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FAQ

WIGeoGIS always has the latest data from the different data providers. The update cycles of the individual data providers are very different. Population and purchasing power figures are typically only updated 1x per year, while company data is updated continuously. Official postal addresses can be updated monthly if required.

Sometimes we have to convince our clients that it pays to invest in updating a dataset. For example, 10,000 new apartments, including workplaces, schools, kindergartens and supermarkets, will be built over the next few years in the Vienna urban development area Nordbahnhofgelände. An example that shows that your analyses will only produce accurate results if the data is updated at reasonable intervals. We place great importance on quality when selecting our partners. This includes the regular updating of their data.


Conclusive transnational geomarketing analysis is only possible if identical attributes exist for each country. The survey methodology and variables, such as the classification by age group for example, must be the same for each country in order to correctly calculate market share and market potential. WIGeoGIS therefore relies on well-known data partners that provide internationally comparable market data.
WIGeoGIS provides you with market and address information from various providers bundled from a single source, for any country where you need up-to-date knowledge of the market. With WIGeoGIS, you have a central provider who researches all the spatial data you require and prepares it according to your specific needs. Global, international, local!

Demographic data is aggregated data that does not allow conclusions to be drawn about individuals. Therefore, it is not considered as personal data within the meaning of the EU General Data Protection Regulation (GDPR). Market data providers are subject to the strict rules of the GDPR and may not deliver data that allows conclusions to be drawn about individuals.

Through established partners, WIGeoGIS offers digital business information and company potential for every sector. This company information is perfect for planning regional sales and marketing activities, for market share analysis and for performance checks for your sales areas.
Market data can be used to examine the relationship between the regional sales success and the dominant socio-demographic characteristics in the area. If a target group is identified, we can then search for other regions that have a particularly high share of this target group we know generates success.