Demographic Market Data for Austria
Current population statistics, age classes, housing situation, family structure, life phases, purchasing power as well as hundreds of other characteristics are provided by WIGeoGIS as market data for Austria. Demographic data spatially processed. Updated annually.
Demographic Data Austria: Why Regional Market Data Matter
Did you know that Sölden is the largest municipality in Austria in terms of area? Approximately 3,100 people live there in an area of 466.78 km². In Favoriten, the most populous district of Vienna, approximately 200,000 people live in an area of just 31.8 km². If Favoriten was a city, it would be on par with Linz, the third largest city in Austria.
This is precisely why the combination of digital maps and up-to-date market data is so valuable: You can see at a glance where customers, opportunities, and target groups are located—and where investments, sales, and marketing efforts are particularly worthwhile.
WIGeoGIS provides up-to-date market data for Austria in collaboration with Statistics Austria and links this data to precise geographic levels such as municipalities, ZIP codes, Statistical Districts, and Geographical Grids. All data is updated annually and can be used for location analysis, branch network optimization, regional planning, and target group analysis. Benefit from more than 30 years of experience in geomarketing and location analysis.
Have you become curious? Request now test data for Austria for free and without any obligations!
Regional demographic data from Admont to Zwettl
- Residents by primary and secondary residence, number of buildings, residential buildings, apartments
- Population structure (age, gender, nationality, etc.)
- Purchasing power
- Households by size or by life cycle in %
- Building types
- Marital status and education
You will immediately identify your market potential. Test our Market data for Austria without obligation and free of charge!
Common Spatial Levels in Austria
- Municipalities (average 4,130 inhabitants)
- ZIP Codes (average 3,950 inhabitants)
- Statistical Districts (average 1,000 inhabitants)
- Geographical grid in different sizes e.g.
- 250 x 250 m (average 37 inhabitants)
- 100 x 100 m (average 15 inhabitants)
Explore our Demographics and Data Sets for Austria.
Demographics Austria 2026/2027
WIGeoGIS delivers demographic data of Austria - population, age, purchasing power, as well as hundreds of other characteristics.
Purchasing Power Data for Germany, Austria, and Europe
We offer purchasing power data broken down by product category and age group, available at the ZIP code level and for smaller geographic areas.
WIGeo Location Data - High-Quality POI Data for DACH
Discover the power of WIGeo Location Data – high-quality POI and location factors for retail, gastronomy, and service industries in Germany, Austria, and Switzerland. Make smarter location decisions.
Less is Sometimes More - Why You Should Ask Us
“The largest available amount of data or the highest level of detail is not always the best way to reach your goal. In ArcAustria, the data is available in every common spatial unit. We will help you decide which units are best suited to answer your questions. Thus we not only provide meaningful results for your analyses, but also help you to save costs. Through our sales partnership with Statistics Austria and numerous Austrian demographic data experts, we have a complete overview of the Austrian market. Tell us what you want to know and we will provide you with the right data.”
Kai Barenscher, Senior Consultant WIGeoGIS
Why Businesses Choose WIGeoGIS as Their Trusted Source for Austrian Market Data
- The right data for your specific use case: Whether it’s demographics, purchasing power, consumer spending, businesses, retail, traffic data, or environmental data. Numerous data products from various providers are available for Austria. We help you select the optimal data set for your specific needs and avoid unnecessary costs.
- Independent consulting and market overview: As an independent provider, we are not tied to any specific data provider. We compare available data sources, understand their strengths, and recommend precisely the market data that offers the greatest value for your location, sales, or market analyses.
- Over 30 years of experience with Austrian market data: For more than three decades, we have been supporting companies with location analyses, sales planning, and market analyses. We understand the unique characteristics of Austrian data sources and their geographic availability.
- Everything from a single source: From data acquisition and licensing to customized delivery for your company. You receive up-to-date market data for Austria, including expert advice, technical support, and ongoing assistance—all from a single source.
Demographics Austria: Test now free of charge and without obligation!
- Test data* on demographics, purchasing power or other characteristics
- Non-binding, free test
- Receive test data* as Excel or shape file
I will gladly support you, also by telephone.
* Information about the free test data: Selected test data for Austria is available for districts in Vienna and the surrounding areas. The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.
FAQ
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What is demographic data?
Demographic data is statistically collected data concerning the population of a country. It includes, among other things, population numbers, age distribution, level of education, birth rates, housing situation, family structure, income classes, migration, life phases, purchasing power of households, population development and forecasts.
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How is the market data collected in ArcAustria?
The survey is conducted by Statistics Austria. Statistics Austria has developed two instruments, the register based census, successor to the population census, and the adjusted employment statistics, which are updated annually on the respective reporting dates of January 1st and October 31st. Approximately 30 administrative and statistical data sources are linked to collect the data. The market data for Austria covers the areas of demography, education, employment statistics and commuter behavior. WIGeoGIS is a sales partner of Statistics Austria and integrates the data spatially into the ArcAustria products, which are required to use the data in GIS and geomarketing software.
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Which spatial levels should I use for my analysis?
That depends on your question. You can choose from fixed raster cells in two sizes, ZIP Codes, municipalities and statistical districts. For small-scale analyses, e.g. location analyses, raster cells of 100x100 m have proven ideal. For many regional analyses, however, the use of ZIP Codes or municipalities makes more sense, because if you query an area that is too small, you can easily lose the overview. We analyze your requirements and help you select the right spatial unit for your needs.
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What do I have to take into consideration in terms of the GDPR?
The EU General Data Protection Regulation is about the protection of personal data. Aggregated market data is in principle compliant with the GDPR. The data is anonymized and it is impossible to draw any conclusions about individual persons. All the market data we have in our portfolio is 100% compliant with the data protection laws.
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What do the public sector and public administration use demographic data for?
The public sector and public administration need demographic data, particularly for infrastructure and supply planning. For example, it is important to build roads, residential and office buildings in areas where a corresponding number of people live and would also use these services. The same applies to other infrastructure areas such as energy supply, waste disposal and sewage treatment plants. Demographic data thus helps avoid bad investments and provide infrastructure and services exactly where they are needed.
Test the Market data for Austria now for free with no obligation!