WIGeoGIS - geomarketing is our business
WIGeoGIS helps private businesses to manage processes with spatial relevance and automated fact based decision making.
These range from geomarketing and customer group targeting to in depth analysis of single store sites or whole chain networks, as well as sales force management and customer care.
Our consultants develop market, branch location or potential analyses and support companies in numerous matters involving strategic management, sales and marketing.
Our GIS specialists develop custom map solutions. WIGeoGIS web applications use the latest technology in web and mobile services, to guaranty our clients’ individual analyses and reports anytime and anywhere.
Today WIGeoGIS has offices in Vienna (Austria), Munich (Germany) and Warsaw (Poland). More than 400 customers benefit from our services, products and solutions in over 50 countries worldwide.
The banking landscape is facing an upheaval. Online and mobile banking forces banks to rethink their sales structures. This applies especially to sales via physical branches. Geomarketing software allows branch networks to optimise their focus on clients and potential business. Using WIGeoGIS geomarketing software, UniCredit Bank Austria is currently in the process of optimising its sales structures based on physical branches.
SalesNet allows the replanning of sales areas in record time. By means of area simulations and collaboration options, the WIGeoWeb
extensions allow fast decisions to be made in respect of restructuring. SalesNet also automatically adjusts the entire reporting system to reflect newly planned areas.
With the aid of customizable geomarketing software, retail businesses can perform demanding analyses. The success of locations can thereby be assured over the long term, as the example of INTERSPORT shows. The world’s largest dealer network has relied on WIGeoGIS’s geomarketing software in Germany for several years already.
Homogeneous and high resolution geodata are a prerequisite for optimal target group analysis. This applies especially to direct marketing, direct sales and location planning. In the past, many referred to postal codes. We now have a better alternative: the GEOmarkets of panadress and WIGeoGIS. These are geodata using 300 households as a basis for analysis. The content of each GEOmarket furthermore is homogeneous and takes uniform development and sociodemography into account.
coop eG is Germany’s largest consumer cooperative in the food retail market. It belongs to over 53 000 members and, with a staff complement of more than 9 000, is one of the biggest employers and trainers in Northern Germany. coop eG operates successfully in the food retail market, running about 200 sky consumer markets, sky centres, sky XXL and plaza building the garden centres in Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg, Lower Saxony and Brandenburg. The company has been using the ArcGIS geoinformation system and WIGeoGIS extensions for expansion planning since early in 2012. Examination and selection of real estate offers have been quicker and better ever since.
For several years, WIGeoGIS has been a distribution partner of Statistik Austria. WIGeoGIS integrates the current data from Statistik Austria into the geomarketing basic data product ArcAustria. It is available at various small-scale levels such as municipalities, postal codes, administrative units and grid cells throughout Austria and is updated annually. In the spring of 2014, ArcAustria will be expanded by new data packages from the census and the annually adjusted labor market statistics.