Number of Vehicles, Speeds, Commuter Flows 

There was a time when traffic censuses were carried out by hand and commuter flows were recorded using questionnaires. The effort was high and the validity of the results was low.

In the age of big data, traffic data is based on trillions of actual data sets. The Dutch navigation device manufacturer and geodata provider TomTom has been collecting anonymized, GPS-based traffic data from around the world since 2008. Such data is also known as “floating car data”. The result is historical and current traffic data that is unbeatable in terms of quality and scope

What Traffic Data is Available?

  • Number of vehicles in a road element or area (traffic density)
  • Average speed driven
  • Highly detailed traffic data by weekdays and times
  • Commuter flows, O/D analysis (origin-destination, source-destination analysis, starting point-end point): From where to where do vehicles and people move? – can be viewed by ZIP Code, district/county etc. or by raster cell

Your Benefits

  • Very small-scale analyses based on road elements, not just entire roads
  • Very precise planning of routes/arrival times using actually measured data in addition to lengths, speed restrictions, road classes etc.
  • Current, highly valid data
  • Better decisions, better planning
  • Worldwide data
  • Historical data available back to 2008
  • Available via web app or API
  • Standard formats like GeoJSON, Shape, CSV etc.
  • Easy queries, quick results
  • Different output options (geographical, graphic, matrices etc.)

Sounds Good? Try out the traffic data now! Free with no obligation!

6 Scenarios Where Traffic Data Can Help You

Location Analysis

You are planning to open a gas station or a retail location and have already shortlisted a number of properties. In addition to other data used in the location analysis, traffic data provides further valuable information.

Target Group Analysis

You have a retail location in a commercial park with a large parking lot and want to know where your customers come from so that you can get to know your target group better and advertise accordingly. The Origin-Destination Analysis data from TomTom provides you with the answers.

Optimization of Opening Hours

For example for a grocery store: Compare your checkout data with the TomTom traffic volumes to determine exactly if they match your opening hours. Are you exploiting your full potential? Are you open too long? It might be worth staying open a quarter of an hour longer because you are missing out on sales, or closing earlier to save on personnel costs. The traffic data is very accurate.

Outdoor Advertising

The analysis of the individual advertising media locations opens up exciting possibilities, especially with flexible advertising media (e.g. rotating boards, digital advertising media). With traffic data, you can find out when vehicles are driving by quickly or slowly, when they are stationary and what seasonal differences (e.g. during vacation time) exist. In this way, you can rotate advertisements in a more targeted manner, e.g. more text or images depending on if the traffic is flowing or stop-and-go. O/D analysis of the locations can also help you reach your customers and target groups even more precisely. Who drives past my billboard? Is the purchasing power of the vehicle occupants low, average or high?

Route Planning

For logistics, transport etc., traffic data from TomTom provides the most precise planning data currently available on the market. 

Traffic Planning/Urban Planning

  • Where are the hot spots, where and when are there traffic jams? What changes in the road network are needed? 
  • Who is moving from where to where? Where should subway and tram lines be extended, commuter trains condensed, etc.?

Traffic data going back to 2008 makes it possible to conduct comprehensive time series analyses.

The scenarios show the range of user groups that benefit from traffic data. Retail, logistics, transport, tourism, gastronomy, public administration are just a few of them. 


Example 1: Traffic Statistics with Vehicle Flows and Speeds

Traffic data - vehicle flows and speeds per road at any time of day

The traffic statistics can be analyzed in a variety of ways. The map shows the absolute speeds at a certain point in time (red = slow, green = flowing). The table provides details on vehicle flows on individual road elements (abscissa) at different times of day (ordinate).

Example 2: O/D Analysis Origin-Destination – Traffic Flows

Origin-Destination-Analysis: Traffic flows made visible!

You define a target region (orange) and immediately see where the vehicles of commuters or potential customers come from.

Traffic Data: Test now free of charge and without obligation!

  • Test data*: Number of vehicles throughout the day, traffic flows
  • Non-binding, free test
  • Test ends automatically without cancellation

I will gladly support you, also by telephone.

Norbert HACKNER

Key Account Manager nh@wigeogis.com
+43 1 7151987 28

* Required field - please read our privacy policy

* The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.

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