Regional Market Data for Austria
in the Highest Quality
Tell us what you want to know and we will provide you with the characteristics to answer your questions.
Socio-demographic data prepared spatially.
In proven Statistics Austria quality.
Demography and Population Structure Austria
Did you know that Sölden is the largest municipality in Austria in terms of area? Approximately 3,100 people live there in an area of 466.78 km². In Favoriten, the most populous district of Vienna, approximately 200,000 people live in an area of just 31.8 km². If Favoriten was a city, it would be on par with Linz, the third largest city in Austria.
Socio-Demographic Data for Your Business
- Market penetration analysis
- Target group and customer analysis
- Territory planning and market penetration analysis
- Sales territory planning and location analysis
- Network optimization
- Marketing and advertising planning
ArcAustria: Up To Date Market Data for Austria 2019
Complete and comprehensive. For all of Austria or by region depending on your needs.
ArcAustria is the basic geomarketing data product from WIGeoGIS for the Austrian market in cooperation with Statistics Austria. The market data* comes from the Federal Institute of Statistics Austria, i.e. from an official agency, including the register count, the successor of the census. WIGeoGIS delivers the spatial levels. Both the regional market data and the spatial boundaries (municipalities, ZIP Codes, statistical districts) are updated annually. We have over 25 years of experience integrating demographic data into geomarketing systems.
*The list prices of Statistics Austria apply for ArcAustria.
From Admont to Zwettl
- Residents by primary and secondary residence, number of buildings, residential buildings, apartments
- Population structure (age, gender, nationality, etc.)
- Purchasing power
- Households by size or by life cycle in %
- Building types
- Marital status and education
Available spatial levels in Austria
- Municipalities (average 4,130 inhabitants)
- ZIP Codes (average 3,950 inhabitants)
- Statistical Districts (average 1,000 inhabitants)
- Geographical grid in different sizes e.g.
- 250x250 m (average 37 inhabitants)
- 100x100 m (average 15 inhabitants)
Less is Sometimes More - Why You Should Ask Us
“The largest available amount of data or the highest level of detail is not always the best way to reach your goal. In ArcAustria, the data is available in every common spatial unit. We will help you decide which units are best suited to answer your questions. Thus we not only provide meaningful results for your analyses, but also help you to save costs. Through our sales partnership with Statistics Austria and numerous Austrian market data experts, we have a complete overview of the Austrian market. Tell us what you want to know and we will provide you with the right data.”
Kai Barenscher, Senior Consultant WIGeoGIS
We are like a well-stocked retailer. We provide you independent consultation and ensure that you always get the best price.
Which spatial levels should I use for my analysis?
That depends on your question. You can choose from fixed raster cells in two sizes, ZIP Codes, municipalities and statistical districts. For small-scale analyses, e.g. location analyses, raster cells of 100x100 m have proven ideal. For many regional analyses, however, the use of ZIP Codes or municipalities makes more sense, because if you query an area that is too small, you can easily lose the overview. We analyze your requirements and help you select the right spatial unit for your needs.
How is the market data collected in ArcAustria?
The survey is conducted by Statistics Austria. Statistics Austria has developed two instruments, the register based census, successor to the population census, and the adjusted employment statistics, which are updated annually on the respective reporting dates of January 1st and October 31st. Approximately 30 administrative and statistical data sources are linked to collect the data. The market data for Austria covers the areas of demography, education, employment statistics and commuter behavior. WIGeoGIS is a sales partner of Statistics Austria and integrates the data spatially into the ArcAustria products, which are required to use the data in GIS and geomarketing software.
What do I have to take into consideration in terms of the GDPR?
The EU General Data Protection Regulation is about the protection of personal data. Aggregated market data is in principle compliant with the GDPR. The data is anonymized and it is impossible to draw any conclusions about individual persons. All the market data we have in our portfolio is 100% compliant with the data protection laws.