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Geomarketing Processes

On May 17th 2017, the focus of Knowledge Day Munich was on a seamless geomarketing process chain and WebGIS. Fitting for the topic, CLAAS and easy-Apotheke presented their web-based solutions. The event provided nearly 100 participants from the retail, automotive, banking, insurance, pharmaceutical and industrial sectors as well as the advertising industry with inspiration and an opportunity to exchange their practical experiences in geomarketing. As in previous years, TomTom was the main sponsor of Knowledge Day.

Integration and Analysis of Data in WebGIS

The lectures focused on the seamless geomarketing process chain via WebGIS. Currently, companies often have to rely on different systems that frequently require complex interfaces to communicate with each other. The Knowledge Day demonstrated how a seamless process chain can be achieved so that employees from sales, expansion, marketing and controlling departments who are unfamiliar with GIS can also use the geographic analyses.

CLAAS Uses WebGIS for Retailer Network Planning

Nato Klems presented how and why the agricultural machine manufacturer CLAAS uses a WebGIS internationally. CLAAS is confronted with heterogeneous markets, which therefore have to be handled differently. In order to establish standards for reporting and comparability for retailer performance in these heterogeneous markets, CLAAS uses WebGIS systems from WIGeoGIS worldwide.

Care Research and Medical Needs Planning of the Kassenärztliche Bundesvereinigung

Pascal Schöpe presented how the Kassenärztliche Bundesvereinigung uses GIS approvals to plan and distribute doctor locations according to the legal framework and spatial conditions.

easyApotheke Relies on WIGeoStandort for Location Analysis

easyApotheke is the new star in the pharmacy heavens. In a difficult industry environment, they are regularly opening new locations in Germany. To help them decide where to open their pharmacies, easyApotheke uses location analyses generated with WIGeoStandort. Jens Berger presented their approach to success.

The Next Knowledge Day

The next WIGeoGIS Knowledge Day will take place on June, 7th 2018 in Munich. We are currently planning the program. For more information - please visit our website in the 1 quarter of 2018 again.

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Documentation of the WIGeoGIS Knowledge Day 2016 in Munich

This 5 minute video (IN GERMAN) highlights all the case studies, experts and WebGIS product innovations from the last Geomarketing Knowledge Day in 2016.