Purchasing power for Geomarketing

Purchasing Power - A Key Indicator among Market Data

Purchasing power data provides information on the consumer potential of a specific region.

The purchasing power measures the disposable net income of the population at their place of residence. In other words, the disposable income of people living in a specific region. Thus, the purchasing power is one of the key indicators in geomarketing analyses.

In addition to information on the general consumer purchasing power, WIGeoGIS also provides purchasing power data for 60 different product groups, purchasing power by age group and retail relevance.

All the data is available at different spatial levels: provinces, cities, rural districts, municipalities, area codes, road sections, all the way down to single houses.

Retail Centrality - Where do People Shop?

Retail centrality illustrates the attractiveness of a shopping location. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. This provides information about how well a retail location will be able to attract customers from nearby and further away.