The purchasing power - the disposable net income of the population
The purchasing power measures the disposable net income of the population at their place of residence. In other words, the disposable income of people living in a specific region. Thus, the purchasing power is one of the key indicators in geomarketing analyses.
In addition to information on the general consumer purchasing power, WIGeoGIS also provides purchasing power data for 60 different product groups, purchasing power by age group and retail relevance.
All the data is available at different spatial levels:
- rural districts,
- zip codes,
- all the way down to road sections and single houses.
Retail sales - Where do people shop and how much do they buy?
Retail sales describes the sales made in the local retail. Purchases are recorded at the point of purchase. Retail sales are reported in euros per capita and as an index (national average=100).
Retail Centrality - Where do people shop?
Retail centrality illustrates the attractiveness of a shopping location. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. This provides information about how well a retail location will be able to attract customers from nearby and further away.
“Did you know that purchasing power figures can be broken down into 60 product categories, ranging from beverages to books?” Simon Lühr, Senior Consultant WIGeoGIS
Online Purchasing Power Data
Online trade is booming. Businesses need to consider online purchasing power in their expansion. WIGeoGIS offers online purchasing power data. They describe regional expenditure in online trading in euros. Online purchasing power data is available throughout Europe at zip code level.
Purchasing Power Data: Test now free of charge and without obligation!
- Test data* on purchasing power or other characteristics
- Non-binding, free test
- Test ends automatically without cancellation
- Receive test data* as Excel or shape file
I will gladly support you, also by telephone.
* Note about the free test data: Selected test data is available for standard regions in Germany or Austria. For Germany, the data is for districts in Munich and the surrounding areas. For Austria, the data is for districts in Vienna and the surrounding areas. The products of WIGeoGIS are intended for companies and are not suitable for private use due to cost reasons. If you need a one-time market analysis, we will gladly make you a service offer.
You need more data?
With us, you receive regional market data for the German-speaking countries as well as international market data.
Regional Market Data for Germany
Based on ZIP Codes and municipal boundaries or small-scale based on raster cells in fixed sizes: we will provide you with every imaginable demographic characteristic for Germany.
Regional Market Data for Austria
WIGeoGIS integrates data from Statistics Austria into the basic geomarketing data products, updated annually. You have access to the highest-quality market data for Austria. At every spatial level.
International Market Data
Even if you need international market data, be it global or regional, we offer a broad portfolio of demographic characteristics. Either through Open Data or our extensive partner network. Everything is possible! Contact us!
How does purchasing power data help to locate and target specific groups?
Specific assortment related purchasing power data and information on purchasing power by age bracket allow differentiated statements to be made about the regional sales potential of the population and help to efficiently plan locations, distribution networks and advertising activities.
Is the general consumer purchasing power the right choice in every case?
General purchasing power is often not the optimal basis for planning in every situation. It often helps to look more closely because consumer spending varies according to the life stage, regional habits and cost of living. We can help you select detailed purchasing power information such as retail purchasing power, purchasing power according to product assortment or purchasing power by age group.
What is the difference between purchasing power and centrality?
Unlike purchasing power data which shows where potential customers live, information on the retail sales and retail centrality show the attractiveness of a shopping location, in other words where potential customers shop. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. Thus it provides information on the extent to which local retailers are able to also attract customers from surrounding areas.