Purchasing Power Data for Geomarketing

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Purchasing Power - A Key Indicator among Market Data

Purchasing power data provides information on the consumer potential of a specific region.

The purchasing power measures the disposable net income of the population at their place of residence. In other words, the disposable income of people living in a specific region. Thus, the purchasing power is one of the key indicators in geomarketing analyses.

In addition to information on the general consumer purchasing power, WIGeoGIS also provides purchasing power data for 60 different product groups, purchasing power by age group and retail relevance.

All the data is available at different spatial levels: provinces, cities, rural districts, municipalities, area codes, road sections, all the way down to single houses.

Purchasing power data for all of Europe

Retail Centrality - Where do People Shop?

Retail centrality illustrates the attractiveness of a shopping location. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. This provides information about how well a retail location will be able to attract customers from nearby and further away.





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Marc URNER

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+49 89 321998 44

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FAQ

Specific assortment related purchasing power data and information on purchasing power by age bracket allow differentiated statements to be made about the regional sales potential of the population and help to efficiently plan locations, distribution networks and advertising activities.
General purchasing power is often not the optimal basis for planning in every situation. It often helps to look more closely because consumer spending varies according to the life stage, regional habits and cost of living. We can help you select detailed purchasing power information such as retail purchasing power, purchasing power according to product assortment or purchasing power by age group.
Unlike purchasing power data which shows where potential customers live, information on the retail sales and retail centrality show the attractiveness of a shopping location, in other words where potential customers shop. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. Thus it provides information on the extent to which local retailers are able to also attract customers from surrounding areas.