The purchasing power - the disposable net income of the population
The purchasing power measures the disposable net income of the population at their place of residence. In other words, the disposable income of people living in a specific region. Thus, the purchasing power is one of the key indicators in geomarketing analyses.
In addition to information on the general consumer purchasing power, WIGeoGIS also provides purchasing power data for 60 different product groups, purchasing power by age group and retail relevance.
All the data is available at different spatial levels:
- rural districts,
- zip codes,
- all the way down to road sections and single houses.
Retail Centrality - Where do People Shop?
Retail centrality illustrates the attractiveness of a shopping location. For retail companies, details on the viability of a location as a shopping location are essential. Retail centrality is calculated based on the ratio of the retail purchasing power of the population to the total retail sales. This provides information about how well a retail location will be able to attract customers from nearby and further away.
Online Purchasing Power Data
Online trade is booming. Businesses need to consider online purchasing power in their expansion. WIGeoGIS offers online purchasing power data. They describe regional expenditure in online trading in euros. Online purchasing power data is available throughout Europe at zip code level.
Regional Market Data for Germany
Based on ZIP Codes and municipal boundaries or small-scale based on raster cells in fixed sizes: we will provide you with every imaginable demographic characteristic for Germany.
Regional Market Data for Austria
WIGeoGIS integrates data from Statistics Austria into the basic geomarketing data products, updated annually. You have access to the highest-quality market data for Austria. At every spatial level.
GEOmarkets: Regional Market Data for Germany
GEOmarkets are ideal for small-scale market analyses. They comprise an average of 300 households and take ZIP codes and municipal borders into account.
Regional Market Data in Geographic Grid Cells Germany
The AZ Germany-Raster includes regional market data for Germany in geographic grid - always equal areas of 100 x 100 m up to areas of 10 x 10 km.
B2B Addresses for Geomarketing
Company addresses with coordinates for direct marketing, sales management and location analyses