GIS in the ServiceCenter shops of the Vienna Chamber of Commerce
The ServiceCenter shops (SCG) of the Vienna Chamber of Commerce have collaborated with WIGeoGIS in matters of location information and geographical data already for over 13 years. (© images: WKW; Krewenka Steinbrenner)
Case Study Overview
Customer: ServiceCenter shops (SCG) of the Vienna Chamber of Commerce
Application: Support for site selection and site analysis for entrepreneurs, strategic planning for urban development
Product: NextDoor Branch Finder, custom WebGIS solution
Goal: Effective support in location decisions
Use: Entrepreneurs, actors of the Viennese real estate industry, Vienna Chamber of Commerce
GIS-based Services and Location Intelligence
The SCG from the Vienna Chamber of Commerce supports entrepreneurs in their search for a suitable company location in Vienna and thereby procures potential renters for places of business for the real estate economy. This requires both, location analyses and spatial data preprocessing.
Video Geomarketing Case Study: GIS-based Location Intelligence by Vienna Chamber of Commerce (Interview)
Ms. Silvia Spendier talks about the GIS-based geomarketing service of Vienna Chamber of Commerce.
For new founders, young entrepreneurs & entrepreneurs:
The SCG from the Vienna Chamber of Commerce supports entrepreneurs
in their search for a suitable company location in Vienna and thereby
procures potential renters for places of business for the real estate
economy. "www.freielokale.at" is the largest platform involving
available places of business and location information. To make location
information as to the available places accessible to interested parties
in an every more detailed manner, NextDoor was installed on the website
in collaboration with WIGeoGIS. The exact location of each place of
business is thereby displayed cartographically and location decisions
effectively supported.
Location analysis represents a further decision-making aid. Due to the fast pace, the high number of competitors or changing trends, young entrepreneurs and new founders have to ask themselves over and over again:
- “Where is my target audience?”
- “Where do I even belong with my business idea?”
Individually generated location analyses provide answers to these questions. Information on sociodemographics of residents, purchasing power, mix of trades and industry, competition, pedestrian frequency or public reachability of a place of business underpin one’s personal, on-site impression with figures, data and facts.
For more information about this service:
Wirtschaftskammer Wien Freie Lokale
www.freielokale.at
freielokale@wkw.at
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