Market penetration analysis

Local market analysis on maps

Where do I make a high turnover, where low turnover, and which areas are terra incognita?


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Market penetration analysis

Find answers to essential questions concerning your business

Geomarketing and GIS help to answer fundamental questions about your customer base and sales potential. Each existing and potential customer is connected with a set of spatial data - a real address. That is why spacial references are an essential component in analyses. Geomarketing allows to analyze and visualize data on the interactive map in a smart way. You will be able to draw realistic, reliable conclusions.

Geomarketing and GIS software, e.g. a WebGIS, are ideal tools for market penetration analyses.

Market penetration analysis

Market penetration analyses give companies answers to questions such as:

  • Where do my customers reside?
  • Where are my customers from, and what does the regional distribution look like?
  • Where do I make a high turnover, where low turnover, and which areas are terra incognita?
  • What interconnections exist in the high-turnover areas?
  • To what extent has my customer and sales potential already been exploited?
  • Where do I need to react with targeted advertising?
  • Where was the most recent advertising campaign successful?
  • Did the advertising campaign really select the right ad locations?
  • How many people were not reached in the new customer campaign?
  • Where do the target audiences with the highest purchasing power reside?
  • Can sales slumps be traced to competitors´ locations?

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