Real-Treuhand Immobilien: Uses WIGeoWeb to identify real estate potential

How Real-Treuhand Immobilien Uses the WIGeoWeb Software

When developing real estate, it is crucial to back the right horse: 

• Is the location suitable for a residential project or as a commercial property?
• Will a new real estate project attract enough interested parties?
• Who is my target audience?
• What parameters must my project have to be successful in the market (project size, amenities, apartment mix, open spaces)?
• What is a reasonable price for the new property – whether buying or renting?
• What is the infrastructure like in the vicinity of a real estate project

Questions like these are based on countless parameters and should be answered using sound data analysis. That is why, Real-Treuhand Immobilien Vertriebs GmbH has been relying on the WIGeoWeb software from WIGeoGIS since 2021 – ensuring all their important decisions are based on solid data.      

In which areas does Real-Treuhand Immobilien Vertriebs GmbH use WIGeoWeb?

1. Market analyses for new construction projects and revitalizations
2. Analyses of regional developments, so-called local reports

Image: Real-Treuhand Immobilien: We are where you are.

How to successfully conduct market analyses and location reports with WIGeoWeb.

Analyzing the location and its surroundings is the foundation of successful project development.

“Until a few years ago, it was much more time-consuming for us to compare real estate projects and thus conduct a perfect market analysis of new construction and revitalization projects. Since deciding to use WIGeoWeb and adapting the tool to our individual needs, market analyses have become significantly easier, faster, and better. One of the key advantages of our tailor-made solution is how clean, comparable, and up-to-date the data are. We use the tool, among other things, for market-compliant pricing and to analyze community developments with regard to potential real estate projects.”
Ing. Susanne Hochreiter-Bräu, Sales Manager Real-Treuhand Immobilien Vertriebs GmbH

Numerous data and facts feed into WIGeoWeb, for example:

• Data from already completed projects: e.g., location, project size, living space, open space, parking spaces, amenities, prices
• Local infrastructure: Where are the nearest shops, pharmacies, doctors, restaurants, schools, and childcare facilities?
• Potential data: e.g., population data, life phases, purchasing power, commuter data
• Property information such as cadastral municipality, property boundaries, parcel numbers, zoning
• Sinus Milieus
• Noise maps
• Construction project notifications

Based on this, the Real-Treuhand sales team can assess whether a location is suitable for a specific real estate project (e.g., because the surrounding amenities and infrastructure meet the requirements) and how the property should be designed (e.g., size of the residential units, open spaces, parking spaces, facilities, price segment, etc.). Depending on the requirements, the analysis data is either automatically integrated into the software or entered manually. This allows a market-compliant project to be developed and placed on the market.

The external data come from various sources, including Statistik Austria, the Austrian National Bank, and official and public data such as that from the province of Upper Austria.

How Local Development Concepts Can Be Analyzed on a Digital Map

The second use case, in which WIGeoWeb is applied at Real-Treuhand Immobilien Vertriebs GmbH, begins at a very early stage. The first step is determining which municipalities have potential for new construction or revitalization projects. Regional developments can be entered in the interactive map and visualized with WIGeoWeb on a wide variety of map data (cadastral map, zoning plan, basemap, orthophoto). This makes it possible to identify potential areas and pinpoint locations where the company can develop real estate projects in the future.

Image: Property boundaries and cadastral district boundaries in the interactive map

When is geomarketing used during a real estate project?

The two use cases of WIGeoWeb at Real-Treuhand Immobilien Vertriebs GmbH make it clear: Geomarketing analyses are used at various points in the course of a real estate project:

• When searching for potential areas for future real estate projects
• During the search for a property or location (surrounding analysis)
• During the planning phase of a property, e.g.: Which apartment sizes make the most sense at the respective location? What features are needed to increase the attractiveness of the property?
• In marketing: e.g., pricing for sale or rental
• In controlling, for example: At what prices were the properties sold/rented? How long did the marketing take? Did the prices have to be adjusted retroactively?