Reporting

By map generation is meant the presentation of maps—either in a software application or the web. GIS (geographical information systems) and desktop mapping programmes are differentiated from one another. GIS’s offer genuine geofunctions (projecting, spatial intersection, complete database integration option and similar). By mapping is meant simple visualisation programmes, which are mostly suitable exclusively for solving simple technical matters. To be able to display maps online in internet applications requires a server solution that makes corresponding maps available as images (web browser-callable). Especially versatile are GIS systems that make maps available on the client and that can be called from a server via the web.



Advantage:
Maps form a significant decision making basis in the modern geomarketing process. Via maps, spatial interrelations are made visible and spatial processes comprehensible. Representing them requires suitable software—both on the web and in a client-server solution. Our products cover these requirements.

Example of spatial analyses that are only soluble with GIS:

• Select all placard locations that are no further than 500m from a cinema!
• Select all construction blocks in which the proportion of single households is smaller than 30%!
• How many companies are there within 100m of a branch location, sorted by industry sector?
• Select all barbers/hairdressers and hand each one our sales territory number!

Advantage:
Example of spatial analyses that are only soluble with GIS:

• Select all placard locations that are no further than 500m from a cinema!
• Select all construction blocks in which the proportion of single households is smaller than 30%!
• How many companies are there within 100m of a branch location, sorted by industry sector?
• Select all barbers/hairdressers and hand each one our sales territory number!

Density analysis converts point data to n-dimensional representation.

Both local technical data (e.g., customer -> turnover or competition -> sales area) and their spatial positions are thereby correlated. In addition, the spatial relation and the corresponding technical data value are translated to a colour scale and thus represent the topical-spatial weighting clearly.



Advantage:
Most people are better able to perceive and understand surfaces than a series of points.

Spatial patterns resulting from the spatial distribution of points thus quickly become clear and are more easily visually comprehensible to the viewer.

Modern GIS and geomarketing systems make use of this technique and help to make complex spatial and topical technical data more quickly comprehensible.