Do you wish to judge the target audience potential in the catchment area of a location in order to optimise the selection, or calculate the market penetration of your products for different age groups?
WIGeoGIS provides you with the necessary data: small-scale, with comprehensive attributes and international.
As an independent company, we advise you personally and recommend the data suitable for your geomarketing questions at the best-possible spatial level.
We offer the following population data, amongst others:
- Age groups sorted by phases of life and gender
- Household sizes
- Educational level
- Family status
- Citizenship
- Employment status
- Psychographic figures and milieus
- Building sizes and building types
- Purchasing power
- and lots more
With the data programme ArcAustria, we offer different variants. Select the data relevant to different spatial levels for your analyses:
- ArcAustria-Micro grid cells are present for cell sizes of 125m x 125m and up, with current population figures from 1/1/2011. As of a cell size of 250m x 250m, in addition to the number of residents per phase of life, the number of employed persons, places of employment, buildings/apartments, and many additional figures are available.
- ArcAustria Standard Demographics is a data product for economical entry into spatial marketing at the postal code, municipality or administrative district level.
- The ArcAustria Geodemographics basis package is a data product for increased demands.
The data are updated annually and can be provided in the most common GIS formats and in the desired projection.
The AZ Germany Grid was developed jointly by AZ Direct and WIGeoGIS GmbH and can be integrated optimally into international solutions.
For entering immediately into grid-supported analysis, we offer comprehensive data packages for the sociodemographic, consumer-orientated and psychographic structures of your markets. The data are available at various spatial levels, starting with a grid size of 125m x 125m.
- Residents with age structure
- Household sizes
- Building sizes and building types
- Psychographic figures, and much more
The data are updated annually and can be provided in the most common GIS formats and in the desired projection.
In additional to these data, WIGeoGIS also offers data at the street section, postal code or municipality level.
Contact us! We will be happy to advise you.
In collaboration with GfK Polonia, WIGeoGIS offers you a data product at the grid level already known in Germany and Austria.
In terms of content, the data are subdivided into three packages:
- Basis package: Number of residents and households
- Super: Number of residents by age structure and general purchasing power
- Extra: In addition to the contents of the Basis and Super packages, this package comprises the building structure and the purchasing power figures relevant to retail sales.
Each of the above-mentioned variants is available at the 125m, 250m, 500m and 1km grid level. The data are updated annually and can be supplied in the most common GIS formats and in the desired projection.
With its years of experience in the acquisition of international population data, WIGeoGIS is your competent contact and consultant. We research and evaluate the market based on your requirements and give you an overview of the available data and their quality.
Contact us! We will be happy to advise you.
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