Analyses based on street networks supply valuable and precise information. WIGeoNetwork offers comprehensive possibilities for your decisions in marketing, sales and location planning, with facts for supporting and safeguarding your decisions.
WIGeoNetwork is implemented anywhere in which the consideration of distances and travel times is essential. You will thereby estimate your catchment areas correctly and consider your markets according to their actual sizes. Information thereby gleaned sustainably improves the quality of your decisions and results.
- Service area: For arbitrary time and distance intervals, so-called "drive time zones," you can calculate your catchment area with this function
- Potential area: The determination of a catchment area over a desired target potential (e.g., number of customers or households). In calculating the potential area, starting from a given location, potentials are "collected" up until the desired target value is reached.
- Distance matrix: With this function, you can calculate the distances between market participants / locations. From the results table, you can gather the density of your branch network, the distance to competitors and the routes that customers must deal with in order to get to your place of business.
- Next location: This function finds the nearest dealer location for customers.
- Routing: With this function, you can calculate the routes between as many stations as are desired. At the push of a button, you can optimise the route in terms of time or path. Optionally, the ideal travel sequence of stations can be determined.
- Supply tree:
With the aid of this function, you can generate an overview of your customers´ travel routes and generate the frequency and other aggregated potentials per street section.
- Prerequisites: ArcGIS Desktop
- Data set: TomTom Multinet
- Update: Annually
Branch tracing service