Purchasing Power

Are you looking for potentials that have yet to be exhausted and to evaluate your regional sales and marketing chances? Purchasing power information provides details about a region´s consumption potential.

Purchasing power data are reliable planned magnitudes for all companies that sell consumer goods directly or indirectly to the end user and whose demand depends predominantly on the user´s income.

Our data partners´ purchasing power information is updated annually and is available internationally—even at the micro-level for Germany, Austria and Poland.

Do you wish to localise your target audience and advertise to it systematically? Specific purchasing power data enable differentiated conclusions as to regional turnover potential.

Purchasing power in its general form is not necessarily the optimal planning basis for the provider of every goods group or service.

It often helps to take a closer look, since consumer spending of users varies according to phase of life, regional habits and cost of living.

We would be happy to support you in selecting detailed purchasing power information of internationally leading market data providers:

• Retail-relevant purchasing power
• Purchasing power by product choices
• Purchasing power by age groups

Do you wish to plan or evaluate branch locations and are you looking for an objective measurement? Retail centrality points out the attractiveness of a shopping location.

For commercial establishments, data on the carrying capacity of a location as a point of purchase is of seminal importance.

Retail centrality is computed from the ratio of on-site retail purchasing power to retail turnover. It thereby provides information on the extent to which local retail is able to attract a trans-local customer base.

Centrality index numbers are available in Germany at the municipality and postal code level. They are also available for other countries in Europe. We would be happy to advise you.